Meet Samuel Alexander, founder and CEO of Concept 2 Conception (C2C)

Meet Samuel Alexander, founder and CEO of Concept 2 Conception (C2C)


Samuel Alexander is the founder and CEO of Concept 2 Conception (C2C), an Austin, TX-based business providing its clients with access to a revolutionary B2B2C fashion eco system. Alexander’s experience spans more than three decades—and brings together expertise in both the fashion and technology industries. Samuel is an expert in product design/development; global sourcing/production; strategic branding/marketing; and technology integration. He was instrumental in promoting the growth and development of numerous major labels including Levi Strauss, Votre Nom Paris, Gloria Vanderbilt, Jones of New York, Shelli Segal, David Dart, Laundry, Icon Aura, Lois, Peter Golding, and Sue Wong—among many others. Alexander specializes in Smart Fashion, including Nano and Bio-Tech.


Concept 2 Consumption (C2C) Fashion and Technology is an Austin, TX-based business providing its clients with access to a revolutionary fashion ecosystem.  C2C is the vision of industry veteran, Samuel Alexander. By coupling more than three decades in fashion—with his experience leveraging technology— Alexander positions his clients to take advantage of the ever-evolving fashion industry. His latest creation, C2C, is a Global Fashion and Technology Ecosystem. 

C2C Fashion and Technology enterprise is focused on reinventing the fashion industry through a unique integration of fashion, technology, medical and the arts. The company endeavors not only to develop domestic production, but also to do so in an ecologically-sound and technologically-progressive way.

C2C Business Connect is  the business to business (B2B) platform; C2C V-Shop is the business to consumer (B2C) platform,  C2C Business Builder  is the ERP business network platform that will Integration all of end users’ into one secure seamless networks, while providing the ability to transact business in real time. These three integrated platforms enable businesses willing to harness the disruptive nature of technology to improve their competitive advantage in the global fashion industry with one complete ecosystem.

C2C Co-Lab provides Co-Lab incubation to fashion and technology-related startups

With partners from private industry, government and education, C2C is building a creative company characterized by organizing, collaboration, incubation, and acceleration that will serve as model for the global fashion industry.  If you are interested in exploring how you might join in the collaboration, please contact Samuel Alexander directly.

 Harnessing the Disruptive Nature of Technology to Transform the Fashion Industry

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