Goal Setting for the New Year’s Marketing Efforts

Goal Setting for the New Year’s Marketing Efforts


By Monica Peña with MUNDU Media, LLC

When communicating the value of services or products to potential customers and clients, there are several things to keep in mind to make sure your company is always moving forward.

Keep the consumer in mind. Efforts should always have the correct target audience.

Be realistic. Make sure to create goals that can be accomplished.

Incorporate action items in your schedule. Taking time to strategize on the requirements to make your goals achievable will make all the difference.

Determine how to measure outcomes. The benefit of creating metrics is to define which efforts have favorable results and which do not.

When needed, modify. Don’t be scared to adjust goals as needed.

Remember that goals should not be handled as something for the far off future, but should be worked on in a consistent basis and reflected upon with pride when accomplished.

Branding your business for success


By Monica Peña with MUNDU Media, LLC

Does your business make a good first impression? Have been in business for a while and still seem to not attract the clients you desire? I see this too often with clients that have not invested any energy, money, or time in their brand. Branding is vital to the existence of your business or propelling you to the next level. Branding consist of your visual presentation, including your logo, color scheme, font, business name, and tagline.  Branding helps with perceived professionalism and creating an identity for your company.

Here is a few things to consider when creating your image.

  1. What colors are used in your industry and why? How do these colors make people feel?
  2. Define your key goals.
  3. Understand your target audience. What font and verbiage will attract this group.
  4. Project the correct content to create the persona for your company. This creates. personality and identity.

Once you have decided on the ideal branding for your company, make sure it is  consistent through your offline on online marketing efforts. Signage. social media, emails, web site, social media, and more.

Influencer Marketing Strategist


Position in Austin with IBM for an Influencer Marketing Strategist is now available. The link for more details and to apply, visit:  http://ibm.biz/BdrDyF

Job Description

The Influencer Marketing Strategist will be responsible for helping develop, implement and manage influencer marketing programs, with the goal of building relationships with industry thought leaders around IBM’s business priorities to garner earned social media coverage and traffic to IBM web properties. This candidate would be responsible for maintaining a turn-key influencer program including influencer identification, outreach, relationship building, performance measurement, event planning/execution and content management.

This role will focus on identifying and recruiting industry thought leaders for specific business categories, with data-driven prioritization, to participate in IBM events, 3rd party events, thought leadership roundtables, online activities and co-creation of thought leadership content. Candidate should have a robust knowledge of social media engagement and measurement tools as well as experience developing successful influencer programs. Community Management, and proven communications/marketing experience working with cross-functional partners and executives is required. Candidate should also have strong written communication skills and feel comfortable blog writing.

Essential Responsibilities:

  • Oversee and scale a best-in-class influencer marketing program
  • Leverage social media tools to identify both high reach and high value influencers around key topic areas based on data-driven prioritization
  • Outreach to new influencers and nurture existing influencer relationships using social and traditional communication channels including private influencers communities
  • Work closely with product, planning, sales, retail/ecommerce, event, web and marketing teams to develop, implement and manage influencer programs for maximum effectiveness
  • Identify and negotiate opportunities with cross-functional IBM teams to provide influencers with exclusive or behind the scenes access to IBM technologies and experts
  • Plan and execute memorable influencer events around new product launches or business priorities
  • Develop a robust earned content strategy where you utilize influencers to help co-create rich thought leadership content both on and off IBM.com
  • Develop marketing communications to promote influencer content and drive leads such as social media content, eBooks, microsites, infographic, videos, blogs, etc.
  • Work closely with agency partners to help support influencer marketing programs and secure 3rd party sponsorship opportunities with influencers
  • Develop accurate reporting mechanisms of influencer programs; analyze reports to measure results and implement improvements to future strategies
  • Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement and/or reporting

In addition to the requirements listed, you must possess:

  • Robust knowledge of social media engagement and measurement tools as well as experience developing successful influencer programs in technical B2B environments.
  • Community Management, and proven communications/marketing experience working with cross-functional partners and executives.
  • Strong written communication skills and feel comfortable blog writing.


Meet Susan Savkov, using her expertise in marketing to help the community

Category : Blog


Susan Savkov is Communications & Marketing Manager at Easter Seals Central Texas, a local nonprofit which promotes independence and creates opportunities for children and adults with disabilities in Central Texas. 

Before joining Easter Seals Central Texas, Susan was involved in online marketing and social media for an Austin digital marketing firm which helped best-selling authors and brands like Chicken Soup for the Soul with their online strategy and branding. Susan has spent more than twenty-five years in marketing including brand development, social media strategy, and public relations to support positioning and marketing communications efforts. She also spent time in Sydney, Australia working for a national advertising agency. From volunteering as Branding Manager for Austin Pets Alive!, Susan Savkov took her love of marketing to the nonprofit sector and enjoys telling the stories of the clients of Easter Seals Central Texas.

Easter Seals Central Texas provides an array of programs to support the health and vitality of children, families and adults living with disabilities in our community. The organization is a locally funded and governed non-profit based in Austin and serving over 8,500 clients in 22 Central Texas counties that promotes independence and creates opportunities for people with disabilities to pursue their hopes and dreams.

The Early Childhood Intervention (ECI) program serves families with children from birth to three years of age. ECI services include, but are not limited to: family education and support; audiology and vision services; nursing and nutrition services; physical, occupational and speech-language therapies; and developmental services for children with a variety of diagnoses, such as Autism. The Comprehensive Outpatient Rehabilitation Program provides medically prescribed physical therapy, aquatic therapy, occupational therapy, speech therapy and audiology for children and adults ages three and up. Easter Seals Camps for both children and adults with disabilities provide inclusionary, fun and safe activities for clients, while providing affordable respite for caregivers. The Workforce Development Program provides specialized training, job placement and support to adults with barriers to employment. The Independent Living program enables adults with disabilities to live with maximum independence. The Liberation Station computer lab provides open Internet Cafe hours, as well as job readiness and computer literacy classes for High School students and adults with disabilities.  The Community and Housing Services Program provides advocacy, assistive technology, financial literacy training and accessible, affordable housing for people with disabilities. 

Susan Savkov has been instrumental in organizing Easter Seals Central Texas’  annual Dia de los Muertos (‘Day of the Dead’) Festival which features celebrity line-up of live music. Proceeds will benefit Easter Seals Central Texas’ mission of promoting independence and creating opportunities for people with disabilities. The festival is an exciting whirlwind of Dia de los Muertos activities including live music, cultural performances, vendors, food and drink.

For more information about Easter Seals Central Texas visit: www.easterseals.com/centraltx

For more information about their Dia de los Muertos Festival visit. http://www.austindiadelosmuertos.com/

Susan   Easter Seals

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