Month: November 2019

Goal Setting for the New Year’s Marketing Efforts

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By Monica Peña with MUNDU Media, LLC

When communicating the value of services or products to potential customers and clients, there are several things to keep in mind to make sure your company is always moving forward.

Keep the consumer in mind. Efforts should always have the correct target audience.

Be realistic. Make sure to create goals that can be accomplished.

Incorporate action items in your schedule. Taking time to strategize on the requirements to make your goals achievable will make all the difference.

Determine how to measure outcomes. The benefit of creating metrics is to define which efforts have favorable results and which do not.

When needed, modify. Don’t be scared to adjust goals as needed.

Remember that goals should not be handled as something for the far off future, but should be worked on in a consistent basis and reflected upon with pride when accomplished.


When Should I Incorporate?

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Provided by George Ellison with LegalShield®

When it comes to incorporation, timing is everything. Incorporate too soon, and you may be stuck paying unnecessary fees and taxes, filing unnecessary reports, and just generally wasting your time and money. Incorporate too late and you could face unlimited liability. Here are some factors to consider when timing your incorporation.

Multiple Founders

No matter how well a business with multiple founders may start, there is always the potential for disagreement and, worse yet, dissolution. To avoid this, incorporation may be a good option. After incorporation, founders are limited to the number of shares purchased. This means that each founder’s investment in the company is determined simply by the number of shares owned. This eliminates the potential for disagreement based on the amount of investment in a company by the founders. Incorporating will also allow the founders to transfer shares without potential dissolution of the business. If property (especially intellectual property) is part of a business, incorporation is a wise choice to maintain the right of the business to that property rather than any individual founder.

Contract Agreements with 3rd Parties and Employees

Incorporation status can also impact the liability of the business to 3rd parties. Liability to a 3rd party in an unincorporated business points to the owner(s)/partner(s) and may remain there even after the business has incorporated. In this case, it is the timing of the agreement with the 3rdparty, more than the timing of incorporation, that matters. Here’s an example. An unincorporated business contracts with a 3rd party to purchase supplies. In this case, the owner(s)/partner(s) of the unincorporated business are liable for this purchase agreement, even if the business incorporates at a later time. Any employees hired by the business before incorporation could also be held liable for this agreement. However, employees hired after incorporation would not be held liable. For those employees hired after incorporation, liability would fall upon the business. For this reason, before an unincorporated business hires any employees, it is wise to consider the liability issues that may arise. Note that 3rdparties can also include customers of the business.

Of course, there are other factors which should be considered when deciding whether or not to incorporate. But the general rule of thumb is that once your business idea is more than just a twinkle in your eye, you should start looking at incorporation options.

Need to incorporate? Launch by LegalShield makes it easy.

Contact George Ellison with any questions at [email protected] to get started today.


Advanced technology

Texas Industry Partnership Program

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The Texas Workforce Commission (TWC) has dedicated $1 million to address skills gaps and ensure a talent pipeline is available to address regional industry needs.  Private employers or corporate foundations can collaborate with Workforce Solutions to apply for funding for Workforce Innovation and Opportunity Act (WIOA) activities that support workforce development for six designated industry clusters.

About the Program

The Texas Industry Partnership (TIP) program supports collaborations between local workforce development boards and industry partners through the leveraging of matching contributions of cash or qualifying expenditures for occupational job training. Match funds must support certain WIOA activities and focus on six designated industry clusters:

  • Advanced Technologies and Manufacturing
  • Aerospace and Defense
  • Biotechnology and Life Sciences
  • Information technology
  • Petroleum Refining and Chemical Products
  • Energy

Allowable WIOA activities include:

  • training
  • mentoring
  • support services
  • skills assessments
  • cluster analysis

Funds are available through August 30, 2020. For more information click HERE. May also contact [email protected].


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