Month: July 2016

Economic Growth Business Incubator Gets a Facelift

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Congrats to Economic Growth Business Incubator (EGBI) on the recent renovations to their offices on Airport Blvd!  Contact their offices to visit and view their new layout, color, furnishing, wall decor, and find out more about their services that  support the new start-ups and business owners in the community.

EGBI is a 501(c)(3) non-profit organization that extends education, training and connections directly into the underserved areas of our community in a way that is culturally relevant and delivers proven results. EGBI has a unique approach to entrepreneurial incubation – all-inclusive training, pre-launch education, post-launch support, Spanish support, and office space.

paint


Do you know how to backup your digital information?

Category : Blog

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By: Eyal Gallico, owner of TopMac

So, why is backup of your digital information so important? And should you backup your “stuff”?

1st rule of fight club:          You need a backup!

2nd rule of fight club:         You need a backup!

3rd rule of fight club:          Haven’t you backed up yet?

These days as more and more of our life are in digital form (when was the last time you exposed a film?), we need to keep some of our stuff backed up, because we can’t afford to lose it.

It may be photos, files or anything that has any meaning to you, and that if you lose it you know you are in a serious pickle.

It doesn’t really matter if you use Windows or a Mac computer, there are few ways to backup your data.

Local Backup – Local backup as the name implies, is a local backup usually via an external drive. You plug the drive to your computer and copy the files you need, Or create a clone of your drive with a dedicated software.

Off-site Backup – meaning you take your backup someplace else except your home or  office.

Cloud Backup – means you backup to the cloud via a cloud provider (also referred to as off-site backup).

What is the best way to backup?

There is no right or wrong answer; it depends on what you need to backup, and how fast you need it in case of recovery.

My 5-cent advice to you is have at least 3 copies/backup.

Let me explain myself: Case I had with one of my clients, who has a design studio with several iMacs and backup drives attached to every Mac. One night his studio was burglarized, and all his iMacs and the drives connected to them were stolen.

So he had a backup, right?  Wrong… The thieves have his machines AND the backup. So in this case his backup strategy was flawed.

More on how to backup your data in Part 2 of my article… so stay tuned.

BTW- Dropbox is NOT a backup solution—It’s a synchronizing solution.

For more information on this subject, be sure to read:


3 Ways To Continue the Celebration After Graduation

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By:  Rachel Lupercio, LMFTA, Excelerated Living

#1.  Bask in the achievement of your accomplishment and what it took to get there.  So many times we celebrate our graduation without really taking in what just happened.  Sure we are finished with going to a set of classes and studying for hours on end so now we can sit down and watch a Game of Thrones, Scandal, The Big Bang Theory or some other entertaining show for the sheer pleasure of it and without guilt that we should be studying. (Now that’s life isn’t it?)   But let’s back up for a minute, you have pursued and pushed through to the end and you have the diploma to prove it.  Diploma in hand is the result of your time and energy well spent.  Through thick and thin, perhaps long nights of parties and short nights of sleep.  You pulled “all nighters” of study, it has been your focus for years and now it is done.  So let us consider the qualities that it took you to get that diploma in your hot little hands.  Your qualities such as persistence, active listening, self-discipline, follow through, prioritizing just to name a few.  Consider building on this list as you think about what it took you to obtain your degree.  Truly take a moment to bask and meditate on your qualities.  These qualities do not get put on the shelf or hang on the wall, these qualities are going to take you into your future, they are a part of who you are and what you have developed and honed in on as a result of pursuing your degree. Celebrate your qualities.

#2.  Begin to create what you want your life to look like by being intentional with what you do with your time.  With the understanding that time is one of the greatest gifts after graduation it gives you the opportunity to make conscious decisions on what to do with your twenty four hours.  It may be tempting to veg out on watching the tube or surfing the net but at the end of the day did it get you closer to building the life you desire?  Don’t get me wrong relaxing and destressing is a way to celebrate your new found free time but consider exploring other methods such as meditation, yoga, hiking or other ways of being outdoors.  These are proven methods of relaxation that add health benefits to you.   If you make these a part of your life now you will develop a pattern of ways to help you to destress when life begins to add so much to your plate both personally and professionally.  Celebrate your time.

#3.  Pursue your profession of passion.  Securing the dream job may not have happened prior to graduation so it is a top priority.  Finding the perfect job or that job that takes you one step closer to your perfect job is a step in the right direction.  Don’t give up.  You did not spend years of your life to wind up in a place that gives you the feeling of “Is this it?”   Taking the time to research and talk to people in your field of study and  surrounding yourself with people that are also on this journey perhaps a school mate can help you to stay focused and to encourage one another.  Being around like-minded people is a key to your success.  In today’s world there are many ways to connect with people that are about the business of following their profession of passion.  Through Facebook groups, Meet-up Groups, Master Mind groups or even starting your own group is a way to stay accountable and focused as you go through this new chapter of your life.  Even if you have secured a job in your profession it is of great worth to you to build a team of people around you that you can connect with.  Successful people will tell you that it is through mentors and relationships that they gained a wealth of resources and connections that was invaluable to them.  Celebrate your new chapter with relationships.

EL


Good Food Will Heal What Ails You

Category : Blog

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By Kali Jennifer Patrick with A Journey into Health

One of the ways I work with people as an Eating Psychology Coach is to get them back in touch with how pleasurable food can be. In the Chakras Tune-up workshop this past weekend, we talked about how second (sacral) chakra issues revolve around pleasure, and how the energy in this part of the body is frequently blocked by guilt.

Perfect example: say you eat an amount of chocolate that you don’t think you should have (or something else you find pleasurable but “forbidden”). What might you feel afterwards? Guilt! And sometimes then comes the punishment, like over-exercising, or restricting food (i.e. pleasure) even more. But there was a good reason for the chocolate, wasn’t there? Maybe you can’t point your finger on it initially, but if get quiet for a minute or more, I’ll bet you can find it.

We cannot live without being open to experiencing pleasure. (And this is coming from someone who has had her fair share of pain.) So today when I happened to be in a state of pain (more mental than physical, yet due to physical issues), I got myself to cooking.

It didn’t have to be much, or take a lot of time, but what it had to be was SPECIAL. So I took the extra time I gained today by having to cancel all my “stuff” to cook some oatmeal over the stove (i.e. the old-fashioned way, sans microwave). I combined it with some ghee and vanilla almond milk, and topped with with some shredded almonds and a few prunes. (I happen to really like prunes. ? ) Instead of putting it in a bowl, I picked a nice tea cup, and ate it while nestled under a blanket, propped up on the biggest pile of pillows ever, on the sofa.

IMG_1684Then for lunch, I was reminded of a Facebook post I saw some time ago about cooking scallops in a bit of vermouth with butter. (I believe it was a Paleo recipe.)  My lovely partner was kind enough to get me my standard order of “6 large scallops” from the seafood counter at Central Market yesterday, and we happen to have vermouth and Kerrygold! I also threw in some garlic and ginger for good measure.

Now given what I’m dealing with, let me tell you that there are likely several people who would scoff at the use of the alcohol as well as the dairy. But you know what? I know my body, and I know that when something happens to slow me down, avoiding things I enjoy just means I deprive myself of even more pleasure and don’t heal any faster. So why not enjoy something, when I’m restricted in so many other ways? That’s my philosophy anyway!

When people come to me dealing with an issue about food, food generally isn’t the issue. It’s how they’re approaching life. I never “take away” someone’s treat.  The treat is there for a reason. Sometimes you don’t need it. Sometimes you do. The trick is that when you have the treat, you take the time to enjoy it.

What’s for dinner?

About A Journey into Health:

In 1998 Kali added power yoga into her fitness routine to increase her flexibility, and started exploring meditation to offset the stress of her high-tech corporate job. It wasn’t until many years later–after several significant challenges and deep internal work–that she started to see more clearly what it meant to be healthy.

In 2012 Kali took the full leap into mind-body wellness, forming A Journey Into Health. She became a 200-hour certified yoga instructor, found energy healing and holistic nutrition: she’s also an Usui Reiki Master and an Eating Psychology Coach. Kali also achieved the “experienced” yoga teaching designation along with her 500-hour certification in Yoga Therapy. She teaches group classes, offers private yoga, coaching, and Reiki sessions, as well as gives workshops in and around the Austin area.


Influencer Marketing Strategist

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Position in Austin with IBM for an Influencer Marketing Strategist is now available. The link for more details and to apply, visit:  http://ibm.biz/BdrDyF

Job Description

The Influencer Marketing Strategist will be responsible for helping develop, implement and manage influencer marketing programs, with the goal of building relationships with industry thought leaders around IBM’s business priorities to garner earned social media coverage and traffic to IBM web properties. This candidate would be responsible for maintaining a turn-key influencer program including influencer identification, outreach, relationship building, performance measurement, event planning/execution and content management.

This role will focus on identifying and recruiting industry thought leaders for specific business categories, with data-driven prioritization, to participate in IBM events, 3rd party events, thought leadership roundtables, online activities and co-creation of thought leadership content. Candidate should have a robust knowledge of social media engagement and measurement tools as well as experience developing successful influencer programs. Community Management, and proven communications/marketing experience working with cross-functional partners and executives is required. Candidate should also have strong written communication skills and feel comfortable blog writing.

Essential Responsibilities:

  • Oversee and scale a best-in-class influencer marketing program
  • Leverage social media tools to identify both high reach and high value influencers around key topic areas based on data-driven prioritization
  • Outreach to new influencers and nurture existing influencer relationships using social and traditional communication channels including private influencers communities
  • Work closely with product, planning, sales, retail/ecommerce, event, web and marketing teams to develop, implement and manage influencer programs for maximum effectiveness
  • Identify and negotiate opportunities with cross-functional IBM teams to provide influencers with exclusive or behind the scenes access to IBM technologies and experts
  • Plan and execute memorable influencer events around new product launches or business priorities
  • Develop a robust earned content strategy where you utilize influencers to help co-create rich thought leadership content both on and off IBM.com
  • Develop marketing communications to promote influencer content and drive leads such as social media content, eBooks, microsites, infographic, videos, blogs, etc.
  • Work closely with agency partners to help support influencer marketing programs and secure 3rd party sponsorship opportunities with influencers
  • Develop accurate reporting mechanisms of influencer programs; analyze reports to measure results and implement improvements to future strategies
  • Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement and/or reporting

In addition to the requirements listed, you must possess:

  • Robust knowledge of social media engagement and measurement tools as well as experience developing successful influencer programs in technical B2B environments.
  • Community Management, and proven communications/marketing experience working with cross-functional partners and executives.
  • Strong written communication skills and feel comfortable blog writing.

IBM


Rock Rose Arts Festival at The Domain

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Rock Rose Art Festival at The Domain will take place Saturday, July 9 from 11am  to 6pm with unique arts and crafts, great food, and live music. There will be over 50 local artisan vendors along Rock Rose Street in the heart of the The Domain in Austin, TX.  Attendees are reminder to come hungry & thirsty as Rock Rose Fest and Rock Rose Avenues host a wonderful array of bars and restaurants, including Lavaca Street Bar at Rock Rose , Jack & Gingers , Dogwood Rock Rose , and  St. Genevieve .   Bring the entire family!

Rock Rose

 

Dogwood


RSVP for the Summer’s Biggest Communications Event

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Look ahead a few weeks to Thursday, July 28 for Pierpont’s annual Summer Shindig and RSVP now to reserve your spotThis year, we’re convening in Google Fiber’s gorgeous space downtown for the one evening a year when communicators from every industry, role and specialty come together to network and learn more about what’s happening in Austin’s communications space. RSVP here

Meet Austin’s Top Communicators

Hosted by seven communications organizations in Austin with 150+ guests in attendance, we promise you’ll leave with at least one business card, a new friend or two, and maybe even a new coworker.

Taste Local Wine & Beer

We’re bringing the wine bar (and a brewery or two) to you. With wine and beer tastings from The Rotten Bunch, you can try a few new varieties and enjoy some local Austin brews http://therottenbunch.com/all in one place.

Thursday, July 28, 2016
5:30 – 7:30 p.m.
Location
Google Fiber
201 Colorado St.
Please RSVP by
July, 27, 2016
Thank You to the Hosts of Summer Shindig 2016

Women Communicators of Austin
Austin Alliance for Women in Media
Austin American Marketing Association 
Austin Advertising Federation
North Austin Influencers
Society for Marketing Professional Services

For questions about Summer Shindig, contact Kristen James at 512.448.4950or [email protected].

summer shindig 2016


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