The Rundberg Educational Advancement District (READ)Alliance

The Rundberg Educational Advancement District (READ)Alliance

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Rundberg Educational Advancement District (READ) Alliance is a coalition of local individuals and organizations who work together to create a healthier and more vibrant Rundberg area for school children and their families.   READ Alliance supports the Rundberg neighborhood through local family events, student-led beautification projects, and sharing ongoing events in the Rundberg area. Some of the ongoing collaborative projects for the Alliance included:

BARRINGTON CISTERN

In collaboration with students from the R.E.A.D. Alliance, local artists painted the cistern at Barrington Elementary School in the rain garden. The images incorporated drawings from students who live in the Rundberg Education Achievement District.

SPRING FESTIVAL

Every year, R.E.A.D. Alliance hosts a Spring Festival to celebrate the many incredible cultures present in the neighborhood.

FALL FESTIVAL

Every October R.E.A.D. hosts a Fall Festival and Trick-Or-Treat Safe Zone on Rundberg Lane. Families and kids can enjoy activities and games while walking Rundberg Lane. Local business owners open their doors for trick-or-treating. Neighborhood Police greet families and ensure everyone has a fun and safe night on Rundberg Lane.

The Rundberg Educational Advancement District (READ) was created in 2014 at the initiative of Austin Police District Representative Ray Kianes as a way to sustain the tremendous reduction in criminal activity at I35 and Rundberg Lane as part of the Restore Rundberg neighborhood revitalization initiative, when he realized that, with the opening of IDEA Rundberg in 2015, the whole area located along Rundberg Lane between North Lamar Boulevard and Cameron Road, from Barrington and Guerrero-Thompson Elementary Schools to Dobie Middle School and Dobie Pre-K.

Interested in Getting Involved? Below is some contact information
Events: [email protected]
Beautification: [email protected]
Communications: [email protected] you’re not on the READ listserv but would like to be please email: [email protected]

Interested in staying connected? Follow the at Facebook by clicking HERE.


A heart attack is predictable and preventable: The risk of a heart attack is measured at the waist

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By Jorge Ramos, Director of Prinso Health Center

When a fatal heart attack occurs, it takes everyone by surprise even loved ones.  The reality is that the heart attack is actually predictable and preventable.

As more and more of the risk factors for heart problems are known in a person, a heart attack or real chance of having a heart attack can easily be anticipated.  This is something important to take into account. With data from the Texas Heart Institute, studies say that about one third of people who suffer a heart attack in the United States die before arriving at the hospital.

The main risk factors that develop cardiovascular problems and heart attacks are:

High pressure, high cholesterol, diabetes, smoking and overweight, the latter being the most relevant in terms of its close relationship with cardiovascular problems.  This is true even if the first factors were not present or were of low intensity.

Other influencing factors are: Male gender, lack of physical activity or a sedentary lifestyle, a history of cardiovascular disease in parents and siblings, age, which was previously over 65 years and now from 40 to 45 is seen increased risk.  And then there is a very relevant factor: stress.

Taking into account all the factors, both those that cannot be changed as those that can be changed, the most important factor in forecasting and in the prevention of a heart attack  is overweight.

Currently the cardiologists that measure the risk of cardiovascular problems in men, give much more importance to the measure of the widest part of the abdomen, than to the altering cholesterol levels or triglycerides.

Thus, a lot of the media today and based on the findings of experts from the World Health Organization, are saying that:  Today the risk of heart attack is measured at the waist.

If in men the widest part of the abdomen measures 94 to 102 cm, there is an increased risk of having a heart attack and if that measure goes beyond 102 cm or 40 inches, the risk is much greater and is practically only a matter of time before the person were to have a heart attack.

Due to the above information, a heart attack is predictable.

If the person with an enlarged abdomen is treated in a serious, formal and specific way the underlying problem of overweight, which is the service, approach and solution offered by Prinso Health Center, it can be said that from now on, the risk of heart attack and cardiovascular problems begins to decrease.  That’s why we say that heart attack is preventable.

The Prinso® Program is 100% natural and effective to specifically resolve the cause of overweight, increasing longevity, and quality of life for the benefit of ourselves & our loved ones.

You can book an appointment online at www.prinso.com or call Austin at 512 450 5150 or San Antonio at 210 547 8500 to start lowering the risk of a heart attack as soon as possible.


Meet Roland Murphy, President of the United States Disability Chamber of Commerce and Naval Chief Petty Officer Retired

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Roland Murphy’s cultural competency is built on a lifetime of military leadership and international experiences. Acknowledging the strong connection between disability, innovation, diversity and inclusion; the challenge he faces as the founder of the Disability Chamber of Commerce is to help future leaders and fellow professionals understand that connection.

The United States Disability Chamber of Commerce is a national business organization representing the interests of more than 64 million people with disabilities and the 8 million small businesses designated as

Disabled Owned, Certified disability-owned business enterprises (DOBEs), Veteran disability-owned business enterprises (V-DOBEs), Service-disabled veteran-owned business enterprises (SDV-DOBEs), Certified Disability Confident U.S.A. businesses, and Organizations that assist people with disabilities.

In less than three years, the The United States Disability Chamber of Commerce has assisted their now 500 members, 75 disabled and veteran owned companies. With Roland’s strong leadership the chamber has helped these businesses with ideation, built their websites (with additional training to update the web sites), assisted with marketing tools, set-up their business in accordance with SSI, SSDI, medicaid income rules, and introduced business owners to grants to apply for or fundraising ideas to make their businesses a reality.

In his professional opinion, diversity means understanding that each individual is unique, and recognizing individual differences, which can be along the dimensions of race, ethnicity, gender, sexual orientation, socio economic status, age, physical ability and religious beliefs. Accepting and exploring these differences in a safe, positive and nurturing environment to him is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.

Roland,Murphy (80 % disabled )

Naval Chief Petty Officer Retired (Naval Expeditionary Forces Sailor of The Year)

President United States Disability Chamber of Commerce

President The Disability Chamber of Commerce (Non-Profit)

Workforce Development Manager Housing Authority Of The City Of Austin


Demand Job Training

High Demand Job Training Program

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The Texas Workforce Commission (TWC) has dedicated one million dollars to support collaborations between Workforce Development Boards (Boards) and Economic Development Corporations (EDCs) to provide high-demand occupational job training in local workforce areas. Funds will be available through August 30, 2020.

The High Demand Job Training Program is intended to support Boards in partnering with local EDCs that use their local economic development sales taxes for high-demand job training. To achieve that purpose, TWC wants to enable Boards to collaborate with local EDCs and match their local economic development sales tax funds to jointly support the provision of such training. Funds are available to the Boards on a first come first serve basis or until funds are exhausted.

Boards may use Agency grant funding to support Workforce Innovation and Opportunity Act (WIOA)-allowable, high demand job training activities and related direct costs, including individual participant recruitment; skills assessment; job search skills improvement, job search, job referral; equipment; and minor renovation of facilities used for Program-related job training.

For more information on this program, click HERE.

Or contact  [email protected].


How Small Business Owners Save on Taxes

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Provided by George Ellison with LegalShield®

By forming your own business, you may be able to lower your taxable income. Plus, you gain the flexibility to decide exactly how you want to file your tax return. In addition to be taxed as an S Corp., an LLC can choose to file as a sole proprietor or partnership to continue claiming your earnings as an individual or you can petition to file as a corporation for even more options.

There are many tax benefits that corporations may qualify for.

  • Potential tax savings based on your income bracket. Corporations are taxed at different rates than individuals.
  • Depending on your level of income, your earnings may be taxed at a lower rate for your business than they would be if claimed by you as an individual.
  • The option to pay yourself a fair salary, which can be deducted from your taxable earnings as a business expense.

You can also deduct the cost of doing business.

  • Operating a small business allows you to write off various expenses such as work computers, relevant software, employee salaries and even your internet and phone bills.
  • You can formally lease your own personal assets to your business to deduct the costs from your taxable income. This can include anything from property for an office space to a company car.
  • In many cases, you can even deduct the cost of forming your LLC. (Certain rules and restrictions apply. You can only deduct up to a $5,000 for this purpose).

Protect your assets.

There are several additional benefits to forming a business and lowering how much you pay in taxes is just the beginning. Properly utilizing a business entity can also help provide personal liability and asset protection. This added layer of protection is why it’s called a Limited Liability Company.

Find out more about how forming a small business can help you save.

This is not intended to be legal or tax advice. Please contact an attorney or tax professional for any legal or tax advice and assistance.

With LegalShield® Protection Plan get Access to a Team of Attorneys for only $24.95/Month. Contact George Ellison with any questions at [email protected] .


Goal Setting for the New Year’s Marketing Efforts

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By Monica Peña with MUNDU Media, LLC

When communicating the value of services or products to potential customers and clients, there are several things to keep in mind to make sure your company is always moving forward.

Keep the consumer in mind. Efforts should always have the correct target audience.

Be realistic. Make sure to create goals that can be accomplished.

Incorporate action items in your schedule. Taking time to strategize on the requirements to make your goals achievable will make all the difference.

Determine how to measure outcomes. The benefit of creating metrics is to define which efforts have favorable results and which do not.

When needed, modify. Don’t be scared to adjust goals as needed.

Remember that goals should not be handled as something for the far off future, but should be worked on in a consistent basis and reflected upon with pride when accomplished.


When Should I Incorporate?

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Provided by George Ellison with LegalShield®

When it comes to incorporation, timing is everything. Incorporate too soon, and you may be stuck paying unnecessary fees and taxes, filing unnecessary reports, and just generally wasting your time and money. Incorporate too late and you could face unlimited liability. Here are some factors to consider when timing your incorporation.

Multiple Founders

No matter how well a business with multiple founders may start, there is always the potential for disagreement and, worse yet, dissolution. To avoid this, incorporation may be a good option. After incorporation, founders are limited to the number of shares purchased. This means that each founder’s investment in the company is determined simply by the number of shares owned. This eliminates the potential for disagreement based on the amount of investment in a company by the founders. Incorporating will also allow the founders to transfer shares without potential dissolution of the business. If property (especially intellectual property) is part of a business, incorporation is a wise choice to maintain the right of the business to that property rather than any individual founder.

Contract Agreements with 3rd Parties and Employees

Incorporation status can also impact the liability of the business to 3rd parties. Liability to a 3rd party in an unincorporated business points to the owner(s)/partner(s) and may remain there even after the business has incorporated. In this case, it is the timing of the agreement with the 3rdparty, more than the timing of incorporation, that matters. Here’s an example. An unincorporated business contracts with a 3rd party to purchase supplies. In this case, the owner(s)/partner(s) of the unincorporated business are liable for this purchase agreement, even if the business incorporates at a later time. Any employees hired by the business before incorporation could also be held liable for this agreement. However, employees hired after incorporation would not be held liable. For those employees hired after incorporation, liability would fall upon the business. For this reason, before an unincorporated business hires any employees, it is wise to consider the liability issues that may arise. Note that 3rdparties can also include customers of the business.

Of course, there are other factors which should be considered when deciding whether or not to incorporate. But the general rule of thumb is that once your business idea is more than just a twinkle in your eye, you should start looking at incorporation options.

Need to incorporate? Launch by LegalShield makes it easy.

Contact George Ellison with any questions at [email protected] to get started today.


Advanced technology

Texas Industry Partnership Program

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The Texas Workforce Commission (TWC) has dedicated $1 million to address skills gaps and ensure a talent pipeline is available to address regional industry needs.  Private employers or corporate foundations can collaborate with Workforce Solutions to apply for funding for Workforce Innovation and Opportunity Act (WIOA) activities that support workforce development for six designated industry clusters.

About the Program

The Texas Industry Partnership (TIP) program supports collaborations between local workforce development boards and industry partners through the leveraging of matching contributions of cash or qualifying expenditures for occupational job training. Match funds must support certain WIOA activities and focus on six designated industry clusters:

  • Advanced Technologies and Manufacturing
  • Aerospace and Defense
  • Biotechnology and Life Sciences
  • Information technology
  • Petroleum Refining and Chemical Products
  • Energy

Allowable WIOA activities include:

  • training
  • mentoring
  • support services
  • skills assessments
  • cluster analysis

Funds are available through August 30, 2020. For more information click HERE. May also contact [email protected].


Business Name vs Trademark

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Provided by George Ellison with LegalShield®

Two things that you to be aware of as a business owner are business names and trademarks. You will have to register your business name with the Secretary of State. If there are no other businesses using that name in the state, then no other business in that state can take and use your business name, and your business is the one that will be identified under that name. A trademark is not a legal name but rather a type of property. It has value, and is a way for you to brand your goods or services.

Differences Between Protecting a Business Name and a Trademark

One difference between a business name and a trademark is time and complexity. A business name is a very simple matter. After all, it’s just that: a name, so that others can identify you and your business. A trademark, since it is a type of property and has value, will be a more complex process. The application process, whereby your trademark would be registered by the federal government, can take up to six months, or even longer. Part of why it takes so long is that there is so much more to look into with a trademark, enforced by both state and federal governments.

Another important difference is the scope of the protection. The protection of a business name is just in the state where it is registered. And different states have different rules about just how unique a business name has to be from any others that are registered in the state. In some, a subtle difference is enough, while in others there are much tougher guidelines to keep names from being too similar. Either way, though, a business name in one state does not have to differ from names that are registered in other states. By registering with the Secretary of State, no other business in the state can use that name, but other states are completely open. And it’s even possible for corporations to use a name that’s already claimed in a particular state so long as they file a DBA, assumed business name, or trade name (which one will depend on the state, of course).

With a trademark, however, you have exclusive property rights. If you own a trademark, then you can prevent anyone else from using it—anywhere—and trademarks can be used to cover not only business names but also logos, phrases, symbols, designs, images, or any combination thereof. What you trademark, called the mark, must be different from any other mark owned by another. Depending on the mark, it might be enough to change design elements such as fonts, colors, and images to keep the marks from being deceptively similar—as long as a mark does not decrease the value of an existing mark or cause confusion among consumers about the identity of the different marks.

You must apply with the US Patent and Trademark Office, which initiates an examination period lasting up to and beyond six months. After the examination period, where a number of procedural and substantive questions are studied and taken care of, your trademark then enters the next stage: a 30-day waiting period. During this period, other parties can challenge the proposed trademark by initiating an Opposition Proceeding. If you get through the waiting period and no challenges have been substantiated, then, finally, the trademark is registered.

Federal Tax ID

Another important step for your business is getting a Federal Tax ID number, or an Employer Identification Number (EIN). Whether you are a sole proprietor or a corporation, you need an EIN to legally conduct business. The IRS uses the EIN as a way to identify a business entity. Fortunately, the number is easy to get. There are multiple ways you can get an EIN from the IRS:

  1. Fill out Form SS-4 and return it by mail or fax to the IRS (the form is available at www.irs.gov)
  2. Fill out an online application, where you answer a series of questions about your business. Be aware, though, that you must complete the entire application in one session, so you have to have all your information ready when you fill it out.
  3. An authorized third party may apply for the EIN. The third party must be authorized by, depending on the business entity, the sole proprietor, the general partnership, or the corporation itself (not just a shareholder).

An EIN is included when you form your business with Launch by LegalShield.

Contact George Ellison with any questions at [email protected] to get started today.


Meet Samuel Alexander, founder and CEO of Concept 2 Conception (C2C)

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Samuel Alexander is the founder and CEO of Concept 2 Conception (C2C), an Austin, TX-based business providing its clients with access to a revolutionary B2B2C fashion eco system. Alexander’s experience spans more than three decades—and brings together expertise in both the fashion and technology industries. Samuel is an expert in product design/development; global sourcing/production; strategic branding/marketing; and technology integration. He was instrumental in promoting the growth and development of numerous major labels including Levi Strauss, Votre Nom Paris, Gloria Vanderbilt, Jones of New York, Shelli Segal, David Dart, Laundry, Icon Aura, Lois, Peter Golding, and Sue Wong—among many others. Alexander specializes in Smart Fashion, including Nano and Bio-Tech.

NANO AND BIO-TECH SMART FASHION

Concept 2 Consumption (C2C) Fashion and Technology is an Austin, TX-based business providing its clients with access to a revolutionary fashion ecosystem.  C2C is the vision of industry veteran, Samuel Alexander. By coupling more than three decades in fashion—with his experience leveraging technology— Alexander positions his clients to take advantage of the ever-evolving fashion industry. His latest creation, C2C, is a Global Fashion and Technology Ecosystem. 

C2C Fashion and Technology enterprise is focused on reinventing the fashion industry through a unique integration of fashion, technology, medical and the arts. The company endeavors not only to develop domestic production, but also to do so in an ecologically-sound and technologically-progressive way.

C2C Business Connect is  the business to business (B2B) platform; C2C V-Shop is the business to consumer (B2C) platform,  C2C Business Builder  is the ERP business network platform that will Integration all of end users’ into one secure seamless networks, while providing the ability to transact business in real time. These three integrated platforms enable businesses willing to harness the disruptive nature of technology to improve their competitive advantage in the global fashion industry with one complete ecosystem.

C2C Co-Lab provides Co-Lab incubation to fashion and technology-related startups

With partners from private industry, government and education, C2C is building a creative company characterized by organizing, collaboration, incubation, and acceleration that will serve as model for the global fashion industry.  If you are interested in exploring how you might join in the collaboration, please contact Samuel Alexander directly.

 Harnessing the Disruptive Nature of Technology to Transform the Fashion Industry


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